
Having worked in the media
industry for three decades, Serene Goh is currently the founding Director of
Brango Pte. Ltd., a solutions consultancy. She also founded O’Chim, a bakeshop.
Launched in 2018, it aims to help clients shape their stories, and establish
their presence for maximum good. Serene believes that human-centered narratives
define civilisations, and is driven to innovate content that tells a story. Her
career in media is marked by strategies that combine pragmatism with business
development to shape stories across formats and platforms. Specialising in
reaching millennial and young audiences, Serene led The Straits Times young
reader department for 12 years. She drove national events, engagement, literacy
campaigns, including the RHB-Straits Times National Spelling Championship for
primary schools, the National News Media Competition for secondary schools, the
National Current Affairs Quiz for junior colleges, and the MCCY-Straits Times
Idea Jam, a national design thinking campaign, for tertiary students. In
Serene’s care, the department notched at least 14 global awards recognising its
excellence. Additionally, she was appointed to head Content Lab in 2016,
Singapore Press Holdings’ content marketing unit at its Integrated Marketing
Division, unifying its print and digital paid-content teams. Through coaching
and people development, Serene’s team earned three international awards for
achievement in strategic marketing over two years.
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