Serene Goh believes that human-centered narratives define civilisations, and is driven to innovate content that solves for happy. Her three decades in media are marked by strategies that combine pragmatism with business development to shape stories across formats and platforms.

She specialises in reaching millennial and young audiences, having led The Straits Times young reader department for 12 years. She drove national events, engagement, literacy campaigns, including the RHB-Straits Times National Spelling Championship for primary schools, the National News Media Competition for secondary schools, the National Current Affairs Quiz for junior colleges, and the MCCY-Straits Times Idea Jam, a national design thinking campaign, for tertiary students. In her care, the department notched at least 14 global awards recognising its excellence.

In 2016, she was appointed to head Content Lab, Singapore Press Holdings’ content marketing unit at its Integrated Marketing Division, unifying its print and digital paid-content teams. Through coaching and people development, her team earned three international awards for achievement in strategic marketing over two years.

After leaving SPH in 2018, she launched her own bakeshop and solutions consultancy, O’Chim, which aims to help clients shape their stories, and establish their presence for maximum good.