Conversations with Lim Aik Leong

As Head of Football (Greater China Area) at Adidas, Lim Aik Leong is responsible for setting business strategies and product direction for Adidas football in China, to facilitate connections with local consumers and business expansion. He holds a Bachelor’s in Business (specializing in Marketing and Human Resource Consulting) from Nanyang Technological University. In this interview, he shares his experience pursuing a career in merchandising internationally, insights from his time at Adidas, and advice for aspiring students…