Synopsis

Branding and marketing strategies that capture an organisation’s identity and boost its public image count among its most important assets. In Singapore, where the internet user penetration rate is 88%, developing effective content, mobile, video, and social media marketing strategies is of utmost importance, especially during uncertain times. Salesforce’s 2020 State of Marketing report revealed that amidst the pandemic, local marketers are prioritising innovation, as well as unifying and sharing customer data, to help guide businesses to transform their brands.

Discover+: Branding & Marketing provides students with the opportunity to hear from experienced professionals from organisations like Edelman, Ogilvy, Razer, The Walt Disney Company, and Wildlife Reserves Singapore! Through Discover+: Branding & Marketing, students can find out more about careers in the sector, and learn how best to position themselves for careers in this exciting field.

The Discover+ Series is a series of events, delivered through online digital solutions and sponsored by Workforce Singapore, which give students the chance to speak directly with working professionals and learn about careers they aspire to enter.