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Communications, encompassing multiple aspects such as public relations, marketing, branding and advertising, is an important part of the professional services industry. Fundamentally, the industry helps drive further growth of firms by enhancing brand visibility and awareness, as well as fostering greater trust with consumers, among many other goals. Crucially, the government’s Enterprise Development Grant covers Strategic Brand and Marketing Development for local firms to scale up. This not only indicates the government’s support for the Public Relations and Communications industry, but also signals the industry’s potential to increase revenues and boost the economy.
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